There are lots of British phrases that have different meanings in "American English". Plus, some accents are a little hard to make out.
So, when I heard some of my fellow diggers talking about "99" I assumed it was a continuation of our previous discussion of American politics and that they meant something like this:
So, as to the nebulous goals of the Occupy Movement and their frenetic, disruptive energies a theory comes forth.
They WANT some ice cream and they will throw a FIT until they get some!