Wednesday, July 15, 2026

My Get Rich Quick Product Idea

Ah, getting older.  Well, it does beat the alternative.  But you do have to attend to more "maintenance" as the birthday cake candles glow a bit brighter.  

As a retired MD I'm a bad patient.  But there are things I believe in strongly enough that I even talk myself into them.  Like colonoscopy.  Turns out I have a bit of  family history, my grandfather dying of it at just a few years older than I am now.  So, there's nothing for it....

The procedure is not so bad.  I just insist on the good meds.  Much as Fentanyl has caused suffering and tragedy when used illicitly, it - in concert with its good pal Versed - makes for a dreamy, detached state. 

Now the prep, that's just not fun.  But necessary.

Suffice to say that you have to drink some stuff that gives you very kinetic, ate a bad burrito in Mexico level diarrhea.  Don't plan anything on that prep day.

The prep meds usually come in small - but deadly as it happens - colored glass bottles.  Now, on to my make a million bucks idea.

I used to be a fair home brewer.  And I'm pretty sure you could concoct a beer flavored prep solution.  Great beer?  Oh, no way.  But better than the horrid sensation of glugging down what tastes like concentrated Dead Sea water?  I think so.

But you'd have to market it well.

I've tried asking AI to show me some example "brands".  In some cases it was unwilling.  I mean, the obvious is BUTT LITE.  But that stuff can hardly be considered beer.....  So, how about:



This is actually almost spot on for the little green bottles of Affliction.  They are perhaps half the size but just that color.   

I actually enjoy the occasional Heineken, and once had a very memorable tour of their flagship brewery in Amsterdam.  For a variety of technical reasons there were some parts of the tour we could not take that morning, and each time we were promised "Well, that will give you more time in the tap room".

Apologies for the satire Heineken, I actually  think highly of your product.

Now, there are a number of US beer brands, current and historic, that would not need any alteration at all to be good colonoscopy prep names.  If, and this is a gigantic if, their copyright lawyers looked the other way and whistled, I could see several names being quite compelling just as they are.

Schlitz, Blatz, any others you'd like to suggest?

But perhaps your tastes do not run to European or US beers.  I've enjoyed some Mexican lagers as well.  Modello and Dos Equis do not sound immediately promising, but what about:


Should of course have a crown on the label, and actual Corona comes in clear bottles.

I've always felt that the silly times we live in make satire darn near impossible.  So who knows, perhaps somebody has already tried this concept....

No comments: