Consider this a pair of "product reviews". One for something that has always been good and is getting better. One that is going the other direction.
Always good to start on a positive note. Carhartt. They make work clothes and have done so for generations. My "gear head" son favored these when he was in high school. Since then the brand has oddly become popular in unexpected ways and places. I forgot to take a picture of their store in Lyon, but ye gads 'n kitty cats, here's just one of their stores in Paris, center of the Fashion World!
See also Milan, Rome, London. And Moscow?
Generally when a brand goes global and upscale it loses its original focus. But Carhartt has stayed true to its workwear origins, and in fact has gotten better. I do all of my clothing shopping at one of the "guy stores" in our area. And every time I'm looking for something sturdy and a bit "niche" I find it. And with the Carhartt tag. Lightweight dirt and tear resistant pants for overseas digging trips. Got it. A nice looking and durable rain jacket. Likewise. I'm wearing a Carhartt winter jacket to near extinction having picked it up five years ago and worn it on every cold day in Wisconsin. Of which there are many.
All three of my sons also seem to have Carhartt as an increasing part of their wardrobe. I think I've seen some on the daughter in laws too.
So how has Carhartt managed it? I think just by paying attention to the basics. They've established the brand and not gone cheap on the quality. Some of their stuff is apparently still made in the US, but most of the things I've bought in recent years come from elsewhere. Given the history of the company as a major contractor for US military uniforms over many conflicts you have to marvel just a bit at the tags announcing Made in Vietnam. Huh, those who say we lost out on the chance to save 'Nam from communism must be scratching their heads at the rampant capitalism that has taken hold.
Although I suppose the stuff about ALL HARDWORKING PEOPLE is just a bit Bolshie....
My next review..... not as happy....
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