All too Clear on the Marketing Concept

 Seen in a Florida grocery store:

My first reaction was mild amusement with a bit of grudging respect.  Calling your hip packing ice cream bars FatBoy takes a bit of chutzpah.  But then I looked closer.

The regular version has 150 calories per bar the Jr. version 110.  So a box of 6 regular ones is 900 calories, the Jr. version 990.  I strongly suspect that the type of person who buys this product will be quite likely to eat two of the Juniors because they are low cal.  As such, the box of 9 will probably be gone faster than the box of six OG FatBoys.  Clever......